We are in the age of immediate gratification. A few faucets on a smartphone can summon a vehicle, stream a blockbuster film, or produce a warm food to our doorstep. On this landscape, the idea of "purchasing" continues to be basically transformed. We’ve evolved from bustling city squares to sprawling suburban malls, and now, to the infinite, ethe

We live in the age of instant gratification. A number of faucets with a smartphone can summon an automobile, stream a blockbuster film, or provide a very hot food to our doorstep. In this landscape, the notion of "searching" has been fundamentally transformed. We’ve developed from bustling town squares to sprawling suburban malls, and now, for th